By now you’ve heard of social media and the impact it is having on the interactive world. Bridging the gap between email marketing and social media is a good way to increase your online presence and grow your email lists without having to lay too much groundwork.

and businesses are starting to recognize this growing trend. According to a report from Forrester Research, email marketing will grow by $2 billion by 2014, and social networking sites have become the largest portal for sharing information online. But recognizing and utilizing these features are two different things.

By including a Share-to-Social feature in your emails, you allow your recipients to share your content with their social networking contacts and followers. A few reasons to utilize this feature are:

• Increase user interaction with your recipients.
• A modern twist to the “Forward to a Friend” methodology.
• A good resource to build quality links to your content.
• Increase traffic to your content.
• Grow your email lists.

Choosing which social networks to utilize on your Share-to-Social feature depends greatly on your industry, but the big three to add are Twitter, LinkedIn and Facebook.

To add Share-to-Social features to your email marketing campaigns, or to get started with an online marketing campaign, contact FireDrum today and a sales representative will work with you to create a package that will fit your needs.