Has email marketing disappointed you? Have you felt cheated that the results you desired were not there?
Take a small bit of advice…
Do not give up!!
Like any good marketing program things take time and effort to gel and garner results. Building upon a good routine and plan is essential.
The First Step
Create highly relevant marketing messages which assign complementary products. Get creative and apply this idea to any product or service you are offering.
Connect with your Customer - Make Things Relevant
Email marketing represents an enormous opportunity to connect with customers, but remember to make things relevant.
For example, if you email your customers a special on running shows, offer them relevant content - a link to buy other running apparel from your store.
Ensure Strong Customer Response
Marketers, this is you, must also include any teams or other individuals early in the creative process to ensure that the email audience responds to these “cross-sold” products.
Remember it is Valentine’s and caring is sharing.
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Google Buzz the latest addition to the search giant’s cadre of products promises to be an awesome entry into the sphere of sharing. I mean anytime you can release a new product with a 150 Million plus user base that is definitely going FTW.
I am excited for the Buzz for a lot of reasons… Prominent Opponent to Facebook, Exciting Mobile Application opportunities (although not yet supported by Blackberry), Integration with yet fully explored and undefined Google Wave, existing Gmail integration, the list goes on…
To email marketing and social media optimization. It is too cool to anticipate how sharing links, posts, pictures and the like will integrate into some pretty amazing marketing possibilities. Of course with all of this sharing an engaged and trusted brand is going to get the most benefit out of the anticipated hybrid of Gmail, Wave, and now Buzz, but the opportunities are endless.
I have a lot of thoughts and anticipation around Buzz and will be sharing more in this space as I play with it more.
Check out my Google Profile here, and where you can hook up with me on Google Buzz
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