Professional Email Marketing Newsletters and Web Site Design

March 15, 2010

Do you have a Google Local Business Listing? If not, get one. Google’s local listings differ greatly from organic and pay-per-click listings by letting the business owner open their “virtual doors” through Google Maps. The ease of use, the physical location and phone number is critical for businesses that want a direct connection to their customers.

Here are a few tips to make sure you are connected locally;

1. Photos – A recent change on Google’s end now allows photos. Add as many photos as you can and a company logo. (Here is a great example - FireDrum Listing)

2. Reviews – Feedback. It is important what people think about your company on the web. It’s is also important that these be from real customers. Start asking clients what they think. (Hint, Hint - It can make for a great email campaign to ask your customers what they think!)

3. Use Keywords in Company Description – Keywords define who you are on the web. Google offers an area where you can describe what your company offers. Leverage it. Put in a keyword filled elevator pitch. (BTW – If you need some help with your keyword development strategy – Contact Us)

4. Add a Coupon – Google allows printable coupons to be added by your listing. When that person shows up at your business, ask them to give you some virtual feedback! Check out some of our online savings!

5. Video – Pictures say a lot, but imagine what a video does. Get a YouTube account to host the videos. If you have a storefront, get a virtual tour so people can see your store’s interior online.

Add these elements to your Google Local Business Listing and start climbing those ranks!

So where can Firedrum help? We will help you craft a keyword strategy, create email marketing, design a website or develop your SEO.

Tell us how what you think. Write a review on Yelp! and Google Review

Check out our latest special - Click here for an internet coupon.

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