Who Cares if you have Backlinks?
Well, no one…except search engines! If you want to people to read your page on the web, you need to have plenty of incoming links pointing right at your site. Search engines value the quantity, quality, and relevance of these links.
How Search Engines Works and how they determine the “value” of your site.
Search engines are complicated, and have convoluted formulas to determine a website’s page rank. To find sites on the web, search engines have “web crawlers” to crawl the web through every link it finds. The search engines then apply their algorithm to the site and determine the page rank. Backlinks(or inward links) are always a part of this equation. To search engines, the number and quality of backlinks are an indicator of the importance and popularity of a site.
There are many other factors search engines consider, like the age of the site, URL name, image or filenames on the site, anchor text, and keywords in the content.
How do we create Backlinks
We do this by building links in relevant directories, submitting article and press releases.
By creating something that is a valuable resource for people. If you can create something that is the go-to place for information on a certain topic, the traffic will come.
Websites can greatly benefit from a WEB REDESIGN and an enhanced on-page SEO elements and effort based on today’s web standards. Not only designing the site to be to more end-user engaging but to also focus on enhancing the sitemap and utilizing the current Blog content and adjusting on page content for maximum benefits.Creating backlinks in which other prominent websites link back to your site will greatly increase rankings, visibility and scope of natural campaigns.
Internet marketing should be a phased approach based on creating some Pay per Click campaigns in the short term while creating a comprehensive social media identity that will serve as a medium term campaign. This includes linking to several social networks and managing the message in regular intervals to improve backlinks, SEO benefit, and to establish a voice in a large new market.
SEO should be considered the longer term campaign that can be applied evenly over time. Results vary from 1 to 4 months as new content is collected and distributed by various search engines and directories. As the results start to establish a growth pattern, increased efforts to improve page rank, ad campaigns and click-through rates (CTR) will result in increased efficiency, exposure and ROI. SEO is responsible for natural/organic clicks that are free of charge once the mechanism is in place.Priorities should include SEO enhancements, social media PPC, social media setup, and off page SEO efforts. A diversified approach focused on these techniques, will help create a mechanism for stable growth and deliver the marketing messages to many new internet markets.
FireDrum Internet Marketing provides monthly reports including links, passwords and tracking mechanisms that are provided at the end of each month in addition to a review of the analytic data.
FireDrum Internet Marketing proudly announces our best Email Marketing system to date. You will find we have made creating, sending and tracking Email Marketing easier than ever! Even better, we have lowered our pricing, added new features and built 100s of FREE templates.
Our industry-leading pricing makes Email Marketing affordable for any budget, including an unmatched USE IT FREE option for up to 750 members. Don’t be fooled by our competitors who only offer a limited trial period for free.
Get started today and receive a $25 credit toward any paid service.
Scottsdale AZ, May 25, 2010 - FireDrum Internet Marketing, a leading provider of email marketing software and solutions for various size organizations, has launched social media marketing services to help clients integrate social media into their email and online campaigns to stay relevant to consumers. The alignment of the social media marketing and opt-in email capabilities are critical to business owners so they have the ability to effectively connect with consumers, expand brand awareness and add social metrics to their email dashboards in order to ingrain social marketing into their email marketing strategies.
“Our social media services will create new opportunities by coupling our permission based email marketing with our social media services. Social media marketing and opt-in email marketing perpetuates email list growth, extends campaign reach and harnesses social insights to energize information-targeting campaigns.” said Mike Toll, Chief Operating Officer of FireDrum Internet Marketing. ”FireDrum’s 3.0 email software platform is at the core of our social media marketing offering and is a powerful feedback mechanism to mine social conversations, generate qualified leads and increase email return on investment” added Toll, “We are also able to further define ourselves from our competitors by offering the social media services developed around the opt-in email marketing core.”
For more information about FireDrum’s social media marketing services, opt-in email marketing services or internet marketing services please visit www.firedrum.com.
About FireDrum Internet Marketing
With FireDrum 3.0 email marketing platform, customers can quickly and easily create professional looking emails and monitor email campaign results. FireDrum 3.0 web-based software is the leading permission-based email marketing service for small to large sized businesses, non-profits and private organizations.
FireDrum Internet Marketing is headquartered in Scottsdale, Arizona. Visit FireDrum at www.firedrum.com. FireDrum Internet Marketing, with headquarters at 7898 E. Acoma Dr., Ste. 210, Scottsdale AZ 85260, can be reached at 480-699-1524, www.firedrum.com or info@firedrum.com.
Join Jacob Lebo of FireDrum on September 22nd for a seminar: Blogging for Business and Search Engine Optimization. Enjoy networking before and after the event. Wireless Internet will be available so bring your laptops.
The event will be hosted at Entrust Arizona. Networking will begin at 5:30 p.m. followed by the seminar at 6:00 p.m. The cost for this event is only $15.00 and a portion of the proceeds will be donated to Hands on Phoenix. Please contact Jacob Lebo for further information, questions, and to register.
This weekend, Wordpress announced that a worm was making its way around older versions of the Wordpress interface. This worm is only affecting self-hosted blogs that are using unpatched versions below Wordpress 2.8.4.
The worm is works by registering a new user which it manipulates to be hidden and works without you noticing while it inserts hidden spam and malware into your old posts. This will break all the links as well as infiltrating blog spam into your posts.
If your company’s blog is hosted with FireDrum please contact me for further information and steps to resolve the potential issue.
Next week Tuesday August 18th FireDrum and I will be hosting a seminar on the Importance of Calls to Action. The seminar will be located at Entrust Arizona 20860 N Tatum Blvd Suite 240 Phoenix, AZ 85050.
The event will cost $15.00 dollars to attend and we will be accepting the fee at the door. A part of the proceeds to this event will go to my favorite local charity Hands On Phoenix.
Networking will start at 5:30PM and the seminar will begin at 6PM. If you need further information please feel free to drop me a line.
I wanted to do this “Importance of Calls to Action” seminar for two reasons. One because everyday I educate business owners who are currently doing Search Engine Optimization that they are wasting resources by not having a compelling call to action to prompt that highly qualified lead to leave an email address to market back to them…
If you are optimizing for search engines, take that extra step with a conversion optimization analysis!
I also wanted to conduct this seminar for marketing professionals and business owners on how to have a more compelling call to action in their email marketing efforts. A few topics we will be covering on that end include, optimized subject lines, placement of calls to action, and when to announce that sale…
I am really look forward to this seminar, and I look forward to seeing you there.
All new Members who sign up for either a self maintained or full service email marketing account and mention this ad from April 12th through April 30th will receive a FREE custom designed newsletter template based on your current marketing materials and website.
*certain rules apply.
