Professional Email Marketing Newsletters and Web Site Design

August 27, 2010

Filed under: Announcements, Blogging, Online Branding, Social Media Marketing — Tags: , , — admin @ 11:08 am

Who Cares if you have Backlinks?
Well, no one…except search engines! If you want to people to read your page on the web, you need to have plenty of incoming links pointing right at your site. Search engines value the quantity, quality, and relevance of these links.

How Search Engines Works and how they determine the “value” of your site.
Search engines are complicated, and have convoluted formulas to determine a website’s page rank. To find sites on the web, search engines have “web crawlers” to crawl the web through every link it finds. The search engines then apply their algorithm to the site and determine the page rank. Backlinks(or inward links) are always a part of this equation. To search engines, the number and quality of backlinks are an indicator of the importance and popularity of a site.

There are many other factors search engines consider, like the age of the site, URL name, image or filenames on the site, anchor text, and keywords in the content.

How do we create Backlinks
We do this by building links in relevant directories, submitting article and press releases.
By creating something that is a valuable resource for people. If you can create something that is the go-to place for information on a certain topic, the traffic will come.

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May 5, 2010

Here is a video that has been around and it was just recently updated. It is one of those videos that just makes you think and is a great segway into debating the effectiveness of the Social Marketing medium.

Check it out and tell us what you think.



Social Media Revolution

Let us know what you think??

max_sandoval_seo_search_marketing

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February 12, 2010

Google Buzz the latest addition to the search giant’s cadre of products promises to be an awesome entry into the sphere of sharing. I mean anytime you can release a new product with a 150 Million plus user base that is definitely going FTW.

I am excited for the Buzz for a lot of reasons… Prominent Opponent to Facebook, Exciting Mobile Application opportunities (although not yet supported by Blackberry), Integration with yet fully explored and undefined Google Wave, existing Gmail integration, the list goes on…

To email marketing and social media optimization. It is too cool to anticipate how sharing links, posts, pictures and the like will integrate into some pretty amazing marketing possibilities. Of course with all of this sharing an engaged and trusted brand is going to get the most benefit out of the anticipated hybrid of Gmail, Wave, and now Buzz, but the opportunities are endless.

I have a lot of thoughts and anticipation around Buzz and will be sharing more in this space as I play with it more.

Check out my Google Profile here, and where you can hook up with me on Google Buzz

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September 10, 2009

Filed under: Announcements, Blogging, Events — Tags: , , , , — Maureen @ 9:59 am

Join Jacob Lebo of FireDrum on September 22nd for a seminar: Blogging for Business and Search Engine Optimization. Enjoy networking before and after the event. Wireless Internet will be available so bring your laptops.

The event will be hosted at Entrust Arizona. Networking will begin at 5:30 p.m. followed by the seminar at 6:00 p.m. The cost for this event is only $15.00 and a portion of the proceeds will be donated to Hands on Phoenix. Please contact Jacob Lebo for further information, questions, and to register.

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