Events | FireDrum Internet Marketing Blog

FireDrum Blog

September 10, 2009

Seminar: Blogging for Business and Search Engine Optimization

Filed under: Announcements, Blogging, Events — Tags: Blogging, blogging for business, Events, seminar, seo — Maureen @ 9:59 am

Join Jacob Lebo of FireDrum on September 22nd for a seminar: Blogging for Business and Search Engine Optimization. Enjoy networking before and after the event. Wireless Internet will be available so bring your laptops.

The event will be hosted at Entrust Arizona. Networking will begin at 5:30 p.m. followed by the seminar at 6:00 p.m. The cost for this event is only $15.00 and a portion of the proceeds will be donated to Hands on Phoenix. Please contact Jacob Lebo for further information, questions, and to register.

Comments (1)

August 14, 2009

NSCC Networking & 9+ August 21!

Filed under: Events — Tags: august events, Events, net & 9, networking, north scottsdale chamber of commerce, nscc, scottsdale — Bob @ 4:27 am

TIME IS RUNNING OUT, REGISTER TODAY!!!!

What a great chance to tell people you have played the TPC Stadium!!!! This is an opportunity you do NOT want to miss. Playing the signature holes including 16 and 18, minus the thousands of people watching you is well worth the price of admission!

Date: August 21st
Time: 2:30 - 3:00 Check in, networking TPC Grill
3:00 - 3:30 Practice facility….you will need it!!
3:30 Shotgun start with play until dark.

Cost for members is $40.00, non-members $50.00

SPACE IS LIMITED - Registration is required, walk ups may not get a spot.

Modified Scramble format including Long drive, Closest to the pin and Longest putt prize giveaways!

Provided to each player will be Range Balls, Golf Cart, One Fountain Drink, Tea, or Domestic Draft and of course, playing the world famous 16th hole!!

In case of inclement weather, a new date and time will be re-issued. If interested or you have any questions, please contact our Network and 9 Committee Chair, Bob Woodbury.

Comments (0)

August 12, 2009

Importance of Calls to Action

Filed under: Announcements, Events — Tags: call to action, effective calls to action, effective sales, Email Marketing, FireDrum Seminars, search engine optimization, seo — Jacob @ 5:29 am

Next week Tuesday August 18th FireDrum and I will be hosting a seminar on the Importance of Calls to Action. The seminar will be located at Entrust Arizona 20860 N Tatum Blvd Suite 240 Phoenix, AZ 85050.

The event will cost $15.00 dollars to attend and we will be accepting the fee at the door. A part of the proceeds to this event will go to my favorite local charity Hands On Phoenix.

Networking will start at 5:30PM and the seminar will begin at 6PM. If you need further information please feel free to drop me a line.

I wanted to do this “Importance of Calls to Action” seminar for two reasons. One because everyday I educate business owners who are currently doing Search Engine Optimization that they are wasting resources by not having a compelling call to action to prompt that highly qualified lead to leave an email address to market back to them…

If you are optimizing for search engines, take that extra step with a conversion optimization analysis!

I also wanted to conduct this seminar for marketing professionals and business owners on how to have a more compelling call to action in their email marketing efforts. A few topics we will be covering on that end include, optimized subject lines, placement of calls to action, and when to announce that sale…

I am really look forward to this seminar, and I look forward to seeing you there.

Comments (0)

March 20, 2009

Big Thanks today

Filed under: Events, Search Engine Marketing, Seminar Reviews — Tags: facebook, internet marketing, marketing, myspace, real estate, return on investment, ROI, search engine, search engine optimization, social marketing, Social Media Marketing, website — admin @ 7:29 pm

So I gave another presentation today about Internet Marketing. I am really getting into this public speaking thing. I was talking with members of the Arizona Trucking Association about a general overview of how FireDrum views Internet Marketing. Big thanks to the ATA for having us out. I was just doing my normal routine, comparing houses to websites and Search Engine Optimization to buying real estate…

It is a great analogy, if you want to hear it in full, give me a shout. Anyways, I wrapped up my section of the presentation and was followed by two gentlemen that are extremely knowledgeable in the realm of Social Media. These two guys Michael Hayes of Momentum Specialized Staffing and Bret Wingert of Souvia Tea are knowledgeable because they have real world experience since they use Social Media everyday for their businesses.

At the end of the presentation in the Q and A section of the morning we started to feel some resistance to change…. Arms were crossing and brows were furrowing amongst the audience. Should my business be on MySpace? What do I do when someone requests me to join Facebook? What has been your return on investment, and how long should I spend on social networking? Uhmmm….. No, Ignore it, and Not much…

See don’t get me wrong, I am a Facebook addict and you personally will probably find value in having a Facebook page. I seriously could check it like 8 times a day. I love the concept of social media, and feel that it is the way of the future, but for the majority of businesses my house/website foundation analogy applies for your entire Internet Marketing presence. It goes something like this. If you don’t have a strong foundation, your house will fall down. Same with a website, if the foundation (the parts you and your customers will never see) is not strong your website will essentially fall down.

This holds true for starting a social media campaign for your business as well. If your Internet Marketing presence doesn’t have a good foundation with a strong website, a deep Search Engine Optimization campaign, and an effective follow up email marketing campaign, do not even think about adding that Social Media addition to the second floor of your business.

Again big thanks to the Arizona Trucking Association and to Michael and Bret that presented with me. Rest assured Momentum and Souvia have strong foundations.

-Jacob

Comments (3)