Who Cares if you have Backlinks?
Well, no one…except search engines! If you want to people to read your page on the web, you need to have plenty of incoming links pointing right at your site. Search engines value the quantity, quality, and relevance of these links.
How Search Engines Works and how they determine the “value” of your site.
Search engines are complicated, and have convoluted formulas to determine a website’s page rank. To find sites on the web, search engines have “web crawlers” to crawl the web through every link it finds. The search engines then apply their algorithm to the site and determine the page rank. Backlinks(or inward links) are always a part of this equation. To search engines, the number and quality of backlinks are an indicator of the importance and popularity of a site.
There are many other factors search engines consider, like the age of the site, URL name, image or filenames on the site, anchor text, and keywords in the content.
How do we create Backlinks
We do this by building links in relevant directories, submitting article and press releases.
By creating something that is a valuable resource for people. If you can create something that is the go-to place for information on a certain topic, the traffic will come.
Scottsdale AZ, May 25, 2010 - FireDrum Internet Marketing, a leading provider of email marketing software and solutions for various size organizations, has launched social media marketing services to help clients integrate social media into their email and online campaigns to stay relevant to consumers. The alignment of the social media marketing and opt-in email capabilities are critical to business owners so they have the ability to effectively connect with consumers, expand brand awareness and add social metrics to their email dashboards in order to ingrain social marketing into their email marketing strategies.
“Our social media services will create new opportunities by coupling our permission based email marketing with our social media services. Social media marketing and opt-in email marketing perpetuates email list growth, extends campaign reach and harnesses social insights to energize information-targeting campaigns.” said Mike Toll, Chief Operating Officer of FireDrum Internet Marketing. ”FireDrum’s 3.0 email software platform is at the core of our social media marketing offering and is a powerful feedback mechanism to mine social conversations, generate qualified leads and increase email return on investment” added Toll, “We are also able to further define ourselves from our competitors by offering the social media services developed around the opt-in email marketing core.”
For more information about FireDrum’s social media marketing services, opt-in email marketing services or internet marketing services please visit www.firedrum.com.
About FireDrum Internet Marketing
With FireDrum 3.0 email marketing platform, customers can quickly and easily create professional looking emails and monitor email campaign results. FireDrum 3.0 web-based software is the leading permission-based email marketing service for small to large sized businesses, non-profits and private organizations.
FireDrum Internet Marketing is headquartered in Scottsdale, Arizona. Visit FireDrum at www.firedrum.com. FireDrum Internet Marketing, with headquarters at 7898 E. Acoma Dr., Ste. 210, Scottsdale AZ 85260, can be reached at 480-699-1524, www.firedrum.com or info@firedrum.com.
At the core of any marketing strategy is developing a low-cost, high-impact marketing program that can be leveraged to get consumers to realize the value of products and services. Social media is a strong marketing medium that connects people to your products. Email marketing is a powerful feedback mechanism for social media.
Are you thinking what we are thinking?
At the core of any social media strategy is email marketing. The two were made for one another like chocolate is to peanut butter. FireDrum Internet Marketing is now offering Social Media Marketing and Email Marketing in a low-cost, high-impact marketing program.
With our Social Media Marketing and Email Marketing services combined, you will be able to drive greater conversions, enforce your brand, and turn social media into new customers and revenue.
Here is a video that has been around and it was just recently updated. It is one of those videos that just makes you think and is a great segway into debating the effectiveness of the Social Marketing medium.
Do you have a Google Local Business Listing? If not, get one. Google’s local listings differ greatly from organic and pay-per-click listings by letting the business owner open their “virtual doors” through Google Maps. The ease of use, the physical location and phone number is critical for businesses that want a direct connection to their customers.
Here are a few tips to make sure you are connected locally;
1. Photos – A recent change on Google’s end now allows photos. Add as many photos as you can and a company logo. (Here is a great example - FireDrum Listing)
2. Reviews – Feedback. It is important what people think about your company on the web. It’s is also important that these be from real customers. Start asking clients what they think. (Hint, Hint - It can make for a great email campaign to ask your customers what they think!)
3. Use Keywords in Company Description – Keywords define who you are on the web. Google offers an area where you can describe what your company offers. Leverage it. Put in a keyword filled elevator pitch. (BTW – If you need some help with your keyword development strategy – Contact Us)
4. Add a Coupon – Google allows printable coupons to be added by your listing. When that person shows up at your business, ask them to give you some virtual feedback! Check out some of our online savings!
5. Video – Pictures say a lot, but imagine what a video does. Get a YouTube account to host the videos. If you have a storefront, get a virtual tour so people can see your store’s interior online.
Add these elements to your Google Local Business Listing and start climbing those ranks!
So where can Firedrum help? We will help you craft a keyword strategy, create email marketing, design a website or develop your SEO.
Tell us how what you think. Write a review on Yelp! and Google Review
Check out our latest special - Click here for an internet coupon.
Google Buzz the latest addition to the search giant’s cadre of products promises to be an awesome entry into the sphere of sharing. I mean anytime you can release a new product with a 150 Million plus user base that is definitely going FTW.
I am excited for the Buzz for a lot of reasons… Prominent Opponent to Facebook, Exciting Mobile Application opportunities (although not yet supported by Blackberry), Integration with yet fully explored and undefined Google Wave, existing Gmail integration, the list goes on…
To email marketing and social media optimization. It is too cool to anticipate how sharing links, posts, pictures and the like will integrate into some pretty amazing marketing possibilities. Of course with all of this sharing an engaged and trusted brand is going to get the most benefit out of the anticipated hybrid of Gmail, Wave, and now Buzz, but the opportunities are endless.
I have a lot of thoughts and anticipation around Buzz and will be sharing more in this space as I play with it more.
Check out my Google Profile here, and where you can hook up with me on Google Buzz
This is something I have been saying for months. Finally the disillusionment small business owners have been feeling towards social media has been quantified into terms I think we all can appreciate.
In today’s eMarketer it was reported a full 63% of small business owners claimed social media was not helpful at all.
And to me this only makes perfect sense.
Why?
Because most small business owners are not following the natural progression of building an online marketing presence and are just diving into and allocating resources to the “Hot and Now”
The natural progression starts with a website that DRIVES CONVERSIONS. Write that down, remember that… CONVERT
Step 2 is Email Marketing. Or in other words; building a qualified database of current and future customers that you can cost effectively target, which at the end of the day is really what email marketing is all about.
Step 3 is Search Engine Optimization, appearing high on search engines.
Step 4a and 4b. Now we can start to discuss Social Media strategy / presence, and possibly Pay-per-click
Successes abound in social media marketing, that much is true. However when you look at companies who are performing in the social mediasphere they have this frame work already in place.
Interested in seeing how we can help create that frame work?
Do you have a company or example that is killin’ it in the social aspect to prove me wrong?
