Call To Action | FireDrum Internet Marketing Blog

FireDrum Blog

March 15, 2010

Filed under: Search Engine Marketing, Social Media Marketing — Tags: Blogging, call to action, Google Maps, Google Maps API, Search Engine Marketing, search engine optimization, seo, social marketing, social media for business, Social Media Marketing — Max Sandoval @ 10:01 am

Do you have a Google Local Business Listing? If not, get one. Google’s local listings differ greatly from organic and pay-per-click listings by letting the business owner open their “virtual doors” through Google Maps. The ease of use, the physical location and phone number is critical for businesses that want a direct connection to their customers.

Here are a few tips to make sure you are connected locally;

1. Photos – A recent change on Google’s end now allows photos. Add as many photos as you can and a company logo. (Here is a great example - FireDrum Listing)

2. Reviews – Feedback. It is important what people think about your company on the web. It’s is also important that these be from real customers. Start asking clients what they think. (Hint, Hint - It can make for a great email campaign to ask your customers what they think!)

3. Use Keywords in Company Description – Keywords define who you are on the web. Google offers an area where you can describe what your company offers. Leverage it. Put in a keyword filled elevator pitch. (BTW – If you need some help with your keyword development strategy – Contact Us)

4. Add a Coupon – Google allows printable coupons to be added by your listing. When that person shows up at your business, ask them to give you some virtual feedback! Check out some of our online savings!

5. Video – Pictures say a lot, but imagine what a video does. Get a YouTube account to host the videos. If you have a storefront, get a virtual tour so people can see your store’s interior online.

Add these elements to your Google Local Business Listing and start climbing those ranks!

So where can Firedrum help? We will help you craft a keyword strategy, create email marketing, design a website or develop your SEO.

Tell us how what you think. Write a review on Yelp! and Google Review

Check out our latest special - Click here for an internet coupon.

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August 20, 2009

What I learned from last night’s Calls to Action Seminar

Filed under: The FireLine — Tags: call to action, Email Marketing, optimize email, optimized email marketing, search engine optimization, search engine optimize your emails — Jacob @ 3:33 am

First of all I would like to thank everyone for attending. We had a great turnout with a lot of crowd interaction. I love a vibrant group…

The seminar last night was focused on Importance of Calls to Action. Now every marketer worth their weight should know what a call to action is. So why have this seminar? I wanted to focus on Optimizing that call to action in a web based world.

Why is this important?

In this interactive marketing medium web developers, search engine optimizers, and us folks that excel in the complete internet marketing game are met with new challenges when it comes to phrasing and language. I think this is totally exciting and embrace the challenge!

Interactive components and hyperlinks can be both content and navigation to inform and provide the action the user should take. This gives us many more opportunities to convert that potential lead into a CUSTOMER.

But only if we Optimize correctly…

I spoke at length last night about how to best optimize your call to action both on your website and within the push marketing medium of email marketing. Does you website prioritize the tasks you would like your reader to take? Or in other words is that first call to action, the action you want that potential customer to take? Many if not most of the websites I come across do not take this approach.

This is also true with the 1000’s of email marketing messages I view each week. I think it is a safe assumption only 10% are optimized correctly.

But how do you optimize an email?

It is as simple as the bullets below:

Create compelling subject lines
Use proper Call to Action Placement
Provide Relevant Content
Test your message
Measure your results
Revise all steps
REPEAT

Yet I am amazed how often ALL of these steps are overlooked!

What did I learn?

From my conversation with the group there is a real need and a desire to have more effective Calls to Action. More people than I thought are interested in how to not only Optimize their emails for Human eyes, but also Optimize their emails for Search Engines…

Ooooops done went and said too much… That topic is for another Bat time and another Bat channel… although if you dropped me a line and shared your Sour Patch kids with me, I might be inclined to tell you more…

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August 12, 2009

Importance of Calls to Action

Filed under: Announcements, Events — Tags: call to action, effective calls to action, effective sales, Email Marketing, FireDrum Seminars, search engine optimization, seo — Jacob @ 5:29 am

Next week Tuesday August 18th FireDrum and I will be hosting a seminar on the Importance of Calls to Action. The seminar will be located at Entrust Arizona 20860 N Tatum Blvd Suite 240 Phoenix, AZ 85050.

The event will cost $15.00 dollars to attend and we will be accepting the fee at the door. A part of the proceeds to this event will go to my favorite local charity Hands On Phoenix.

Networking will start at 5:30PM and the seminar will begin at 6PM. If you need further information please feel free to drop me a line.

I wanted to do this “Importance of Calls to Action” seminar for two reasons. One because everyday I educate business owners who are currently doing Search Engine Optimization that they are wasting resources by not having a compelling call to action to prompt that highly qualified lead to leave an email address to market back to them…

If you are optimizing for search engines, take that extra step with a conversion optimization analysis!

I also wanted to conduct this seminar for marketing professionals and business owners on how to have a more compelling call to action in their email marketing efforts. A few topics we will be covering on that end include, optimized subject lines, placement of calls to action, and when to announce that sale…

I am really look forward to this seminar, and I look forward to seeing you there.

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