First of all I would like to thank everyone for attending. We had a great turnout with a lot of crowd interaction. I love a vibrant group…
The seminar last night was focused on Importance of Calls to Action. Now every marketer worth their weight should know what a call to action is. So why have this seminar? I wanted to focus on Optimizing that call to action in a web based world.
Why is this important?
In this interactive marketing medium web developers, search engine optimizers, and us folks that excel in the complete internet marketing game are met with new challenges when it comes to phrasing and language. I think this is totally exciting and embrace the challenge!
Interactive components and hyperlinks can be both content and navigation to inform and provide the action the user should take. This gives us many more opportunities to convert that potential lead into a CUSTOMER.
But only if we Optimize correctly…
I spoke at length last night about how to best optimize your call to action both on your website and within the push marketing medium of email marketing. Does you website prioritize the tasks you would like your reader to take? Or in other words is that first call to action, the action you want that potential customer to take? Many if not most of the websites I come across do not take this approach.
This is also true with the 1000’s of email marketing messages I view each week. I think it is a safe assumption only 10% are optimized correctly.
But how do you optimize an email?
It is as simple as the bullets below:
- Create compelling subject lines
- Use proper Call to Action Placement
- Provide Relevant Content
- Test your message
- Measure your results
- Revise all steps
- REPEAT
Yet I am amazed how often ALL of these steps are overlooked!
What did I learn?
From my conversation with the group there is a real need and a desire to have more effective Calls to Action. More people than I thought are interested in how to not only Optimize their emails for Human eyes, but also Optimize their emails for Search Engines…
Ooooops done went and said too much… That topic is for another Bat time and another Bat channel… although if you dropped me a line and shared your Sour Patch kids with me, I might be inclined to tell you more…
Follow us @FireDrumIntMktg and @jacobmlebo
Jacob’s presentation last night was not only enlightening but also interesting. I’m continually amazed how simple tricks and tips within the world of interactive marketing can truly make a difference for a company. While the subject was not new to me, I still took away new information that I was able to share and we will immediately begin implementing. I left last night’s seminar wanting to learn more and eager to attend next month’s seminar. Thank you Jacob and FireDrum Marketing.
Comment by Holly Skalka — August 19, 2009 @ 3:28 pm
One more thought, who would have thought the colors you choose have so much POWER? I realize it’s important to dress to impress, and blue and black suits certainly portray a certain message, especially when interviewing with a company for the first time. Pay attention next time you receive an email, or surf the web- COLOR is a powerful thing!
Comment by Holly Skalka — August 19, 2009 @ 3:35 pm
I have been familiar with the call to action in traditional broadcast advertising for years as a talk host, copywriter, production director etc., but Jacob’s seminar really opened my eyes to accomplishing the same thing visually……………get it? Opened…my…eyes…visually………………oh, never mind.
Thanks, Jacob. I look forward to your next seminar. And thanks for supporting Hands-On Phoenix. They’ve been one of my favorite organizations for years!
Comment by Jim Sharpe — August 20, 2009 @ 4:50 pm